Yulia Saparniyazova (Select Deluxe Model Management) did shows for Mercedes Benz Fashion Week in New York. Yulia had been chosen by such designers as Betsey Johnson, Farah Angsana, Loris Diran and Rebecca Minkoff to present their collections. These shows were held from 10th till 17th of February. Besides that, Yulia did show for Project Runway on 12th February 2010.

On St-Valentine's Day Yulia Saparniyazova did Betsey Johnson''s Show, together with Kelly Osbourne.